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Strategic management of technological innovation

By: Schilling, Melissa A.
Material type: materialTypeLabelBookPublisher: New Delhi Tata McGraw-Hill Education Private Limited 2010Edition: 2nd ed. Special Indian edition.Description: xv, 313 p.ISBN: 9780070667129.Subject(s): Technological innovations - Management | New products - Management | Strategic planningDDC classification: 658.575 Summary: It is the first comprehensive, rigorous and yet accessible text for the Technology and Innovation Management course. The text synthesizes major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, and further to strategy implementation. (http://highered.mcgraw-hill.com/sites/0070667128/information_center_view0/)
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Books Books Vikram Sarabhai Library
658.575 S2S8 (Browse shelf) Available 172880

It is the first comprehensive, rigorous and yet accessible text for the Technology and Innovation Management course. The text synthesizes major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, and further to strategy implementation. (http://highered.mcgraw-hill.com/sites/0070667128/information_center_view0/)

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