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New products management

By: Crawford, Merle.
Contributor(s): Di Benedetto, Anthony.
Material type: materialTypeLabelBookPublisher: New Delhi Tata McGraw Hill Education Private Limited 2011Edition: 9th ed.Description: xviii, 558 p.ISBN: 9780071332651.Subject(s): New products - ManagementDDC classification: 658.57 Summary: Written with a managerial focus, New Product Management by Crawford and Di Beneditto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a new product. Many new examples, cases, and research along with the most current topics highlight the new edition of New Product Management. (http://www.tatamcgrawhill.com/html/9780073529882.html)
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Item type Current location Call number Status Date due Barcode
Books Books Vikram Sarabhai Library
658.57 C7N3/2011 (Browse shelf) Available 173494

Written with a managerial focus, New Product Management by Crawford and Di Beneditto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a new product. Many new examples, cases, and research along with the most current topics highlight the new edition of New Product Management. (http://www.tatamcgrawhill.com/html/9780073529882.html)

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