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Product design and development

By: Ulrich, Karl T.
Contributor(s): Eppinger, Steven D | Goyal, Anita.
Material type: materialTypeLabelBookPublisher: New Delhi McGraw-Hill Education 2009Edition: 4th ed.Description: xvii, 353 p.ISBN: 9780070146792.Subject(s): Industrial management | Production management | Industrial engineering | New products | ManagementDDC classification: 658.5 Summary: The book presents a comprehensive set of product development techniques which aim at bringing together the marketing, engineering, industrial design, and manufacturing functions of the enterprise. The integrative methods in the book facilitate product planning, concept development, creative problem solving, team decision making and process improvement. This book blends the perspectives of marketing, design and manufacturing into a single approach to product development. It contains material developed for use in the interdisciplinary courses on product development. (http://www.tatamcgrawhill.com)
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658.5 U5P7 (Browse shelf) Available 170402

The book presents a comprehensive set of product development techniques which aim at bringing together the marketing, engineering, industrial design, and manufacturing functions of the enterprise. The integrative methods in the book facilitate product planning, concept development, creative problem solving, team decision making and process improvement. This book blends the perspectives of marketing, design and manufacturing into a single approach to product development. It contains material developed for use in the interdisciplinary courses on product development. (http://www.tatamcgrawhill.com)

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