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Learning of an advertising practitioner

By: Krishnamurthy, A.G.
Publisher: New Delhi Tata McGraw Hill Education Pvt. Ltd., 2010Description: xx, 138 p.ISBN: 9780070681019; 0070681015.Subject(s): AdvertisingDDC classification: 659.1 Summary: Learning of an Advertising Practitioner is an absolute must-read for anyone who is planning on a career in advertising-especially Indian advertising and all those interested in or involved with the field as well. It tells you in a sharp, succinct manner the prerequisites for success and surprisingly they are not what the hype that surrounds the profession is all about. (http://www.tatamcgrawhill.com/html/9780070681019.html)
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Books Books Vikram Sarabhai Library
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Non Fiction 659.1 K7L3 (Browse shelf) Available 171237

Learning of an Advertising Practitioner is an absolute must-read for anyone who is planning on a career in advertising-especially Indian advertising and all those interested in or involved with the field as well. It tells you in a sharp, succinct manner the prerequisites for success and surprisingly they are not what the hype that surrounds the profession is all about. (http://www.tatamcgrawhill.com/html/9780070681019.html)

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