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Market-based management: strategies for growing customer value and profitability

By: Best, Roger J.
Publisher: New Delhi PHI Learning Private Ltd., 2009Edition: 5th ed. Eastern economic edition.Description: xxvii, 515 p.ISBN: 9788120338968.Subject(s): Strategic management | Customer satisfaction | Management | MarketingDDC classification: 658.8 Summary: This is a ground breaking text that provides the tools and processes needed to actually apply market-driven strategy to today's business world. Roger Best's work has proven to be a refreshing alternative to the many conceptual and theoretical-centered marketing books because it is built around a performance orientation and the belief that real learning occurs only with the application of knowledge. (Source: www.phindia.com)
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Item type Current location Item location Call number Status Date due Barcode
Books Vikram Sarabhai Library
Slot 2137 (2 Floor, East Wing) 658.8 B3M2/2009 (Browse shelf) Available 168765

This is a ground breaking text that provides the tools and processes needed to actually apply market-driven strategy to today's business world. Roger Best's work has proven to be a refreshing alternative to the many conceptual and theoretical-centered marketing books because it is built around a performance orientation and the belief that real learning occurs only with the application of knowledge. (Source: www.phindia.com)

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