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Business communication

By: Kaul, Asha.
Publisher: New Delhi PHI Learning Pvt. Ltd., 2009Edition: 2nd ed.Description: xvii, 254 p.ISBN: 9788120338487.Subject(s): Business communication | Commercial correspondenceDDC classification: FP 658.45 Summary: It is said the future belongs to Communication. And rightly so. For today, more than ever before, the need for effective communication is being felt. This is particularly true of business communication because, organizations in their efforts to excel in business and outdo their competitors have to be precise and extremely effective in their communication to satisfy all its stakeholdersbe they suppliers, distributors, advertisers or customers. This book on Business Communication, now in its Second Edition, brings to fore the multidimensional aspects of Business Communicationranging from listening, speaking, developing skill sets, to exhibiting correct body language. The book emphasizes that understanding the perceptions and mindsets of the communicators and the context are crucial for business communication. This book, which is the outcome of the rich and the vast experience of Dr. Asha Kaul and her interaction with the brilliant young minds at IIM Ahmedabad and other B-schools, should be of immense value to the budding as well as practicing managers. All readers will find this new edition extremely useful, refreshingly different, and delectably delightful. (Source: www.nbcindia.com)
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Reference Vikram Sarabhai Library
Slot 1458 (2 Floor, West Wing) FP 658.45 K2B8/2009-1 (Browse shelf) 1 Not for Issue 168474
Books Vikram Sarabhai Library
Slot 1459 (2 Floor, West Wing) FP 658.45 K2B8/2009-2 (Browse shelf) 2 Available 168475
Books Vikram Sarabhai Library
Slot 1459 (2 Floor, West Wing) FP 658.45 K2B8/2009-3 (Browse shelf) 3 Available Pm 168476
Books Vikram Sarabhai Library
General Stacks
Non-fiction 658.45 K2B8/2009-4 (Browse shelf) 4 Available 168477
Books Vikram Sarabhai Library
Slot 2091 (2 Floor, East Wing) Non-fiction 658.45 K2B8/2009-5 (Browse shelf) 5 Available 168478

It is said the future belongs to Communication. And rightly so. For today, more than ever before, the need for effective communication is being felt. This is particularly true of business communication because, organizations in their efforts to excel in business and outdo their competitors have to be precise and extremely effective in their communication to satisfy all its stakeholdersbe they suppliers, distributors, advertisers or customers. This book on Business Communication, now in its Second Edition, brings to fore the multidimensional aspects of Business Communicationranging from listening, speaking, developing skill sets, to exhibiting correct body language. The book emphasizes that understanding the perceptions and mindsets of the communicators and the context are crucial for business communication. This book, which is the outcome of the rich and the vast experience of Dr. Asha Kaul and her interaction with the brilliant young minds at IIM Ahmedabad and other B-schools, should be of immense value to the budding as well as practicing managers. All readers will find this new edition extremely useful, refreshingly different, and delectably delightful. (Source: www.nbcindia.com)

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