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Storytelling organizations

By: Boje, David M.
Publisher: London Sage Publications 2008Description: vi, 282 p.ISBN: 9781412929776.Subject(s): Storytelling | Organizational behaviorDDC classification: 302.35 Summary: The idea of organizations using `storytelling' to make sense of themselves and their environment has generated a lot of excitement. Written by the leading scholar in this field, Storytelling Organization explores how narrative and storytelling is an important part of an organization's strategy, development and learning processes. With excellent examples from Nike, McDonald's and Disney, readers are shown how the theory that underpins organizational storytelling connects with storytelling in everyday organizational life. David Boje's theories and ideas in relation to the study of storytelling in organizations are highly influential and this book will be a `must have' for any student or scholar interested in the area. (Source: Back cover of the book)
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Item type Current location Call number Status Notes Date due Barcode
Books Vikram Sarabhai Library
302.35 B6S8 (Browse shelf) Reserve Sequence Reserve sequence by Prof. Rajeev Sharma upto 24.08.2016 167172

The idea of organizations using `storytelling' to make sense of themselves and their environment has generated a lot of excitement. Written by the leading scholar in this field, Storytelling Organization explores how narrative and storytelling is an important part of an organization's strategy, development and learning processes. With excellent examples from Nike, McDonald's and Disney, readers are shown how the theory that underpins organizational storytelling connects with storytelling in everyday organizational life. David Boje's theories and ideas in relation to the study of storytelling in organizations are highly influential and this book will be a `must have' for any student or scholar interested in the area. (Source: Back cover of the book)

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