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Data driven: profiting from your most important business asset

By: Redman, Thomas C.
Publisher: Boston Harvard Business School Press 2008Description: xiii, 257 p.ISBN: 9781422119129.Subject(s): Information resources management | OrganizationDDC classification: 658.4038 Summary: In Data Driven, Thomas Redman, the Data Doc, shows how to leverage and deploy data to sharpen your company's competitive edge and enhance its profitability. The author reveals: The special properties that make data such a powerful asset The hidden costs of flawed, outdated, or otherwise poor-quality data How to improve data quality for competitive advantage Strategies for exploiting your data to make better business decisions The many ways to bring data to market Ideas for dealing with political struggles over data and concerns about privacy rights Your company's data is a key business asset, and you need to manage it aggressively and professionally. Whether you're a top executive, an aspiring leader, or a product-line manager, this eye-opening book provides the tools and thinking you need to do that.
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Books Vikram Sarabhai Library
Slot 2059 (2 Floor, East Wing) 658.4038 R3D2 (Browse shelf) Available 166244

In Data Driven, Thomas Redman, the Data Doc, shows how to leverage and deploy data to sharpen your company's competitive edge and enhance its profitability. The author reveals: The special properties that make data such a powerful asset The hidden costs of flawed, outdated, or otherwise poor-quality data How to improve data quality for competitive advantage Strategies for exploiting your data to make better business decisions The many ways to bring data to market Ideas for dealing with political struggles over data and concerns about privacy rights Your company's data is a key business asset, and you need to manage it aggressively and professionally. Whether you're a top executive, an aspiring leader, or a product-line manager, this eye-opening book provides the tools and thinking you need to do that.

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