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Thinking creatively at work: a sourcebook

By: D'Cruz, Premilla.
Publisher: New Delhi Response Books 2008Description: 220 p.ISBN: 9788178298535.Subject(s): Creative ability in business | Creative thinking | Creative abilityDDC classification: FP 153.35 Summary: Thinking Creatively at Work: A Sourcebook moves away from linear and static notions of creativity to put forth a dynamic, comprehensive and contextualized understanding of the subject. It captures process and outcome dimensions, integrating multiple viewpoints from cognitive psychology, while strengthening intra-organizational contexts. The book offers a graded, holistic training program that fills a gap felt by management educators and trainers. It encompasses the mandates of the deficit and barrier models of creativity training, addressing techniques, facilitators and inhibitors. The program ensures lasting changes in the individual's cognitive abilities and integrates these with his existing skills. (http://www.sagepub.in/books/Book233468)
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Item type Current location Item location Collection Call number Copy number Status Notes Date due Barcode
Reference Vikram Sarabhai Library
Slot 1429 (2 Floor, West Wing) Non-fiction FP 153.35 D2T4-1 (Browse shelf) 1 Not for Issue 165706
Books Vikram Sarabhai Library
Faculty Publication
Non-fiction FP 153.35 D2T4-2 (Browse shelf) 2 Available PM (01/09/2017) 169500
Books Vikram Sarabhai Library
Faculty Publication
Non-fiction FP 153.35 D2T4-3 (Browse shelf) 3 Available 190080

PART I. Understanding the Sphere of Creativity

PART II. Getting Oriented
Module 1. Initiating Ideation
Module 2. Thinking Laterally
Module 3. Relayering
Module 4. Fantasy Trials
Module 5. Essential Brainstorming

Thinking Creatively at Work: A Sourcebook moves away from linear and static notions of creativity to put forth a dynamic, comprehensive and contextualized understanding of the subject. It captures process and outcome dimensions, integrating multiple viewpoints from cognitive psychology, while strengthening intra-organizational contexts. The book offers a graded, holistic training program that fills a gap felt by management educators and trainers. It encompasses the mandates of the deficit and barrier models of creativity training, addressing techniques, facilitators and inhibitors. The program ensures lasting changes in the individual's cognitive abilities and integrates these with his existing skills.

(http://www.sagepub.in/books/Book233468)

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