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Consumer evaluation of brand extensions: the process, and moderating role of involvement (Thesis)

By: Ganapathy, Shobha.
Material type: materialTypeLabelBookPublisher: Ahmedabad IIM, Ahmedabad 1998Description: 323 p.Subject(s): Consumer Behaviour | Marketing - India | Brand name products | Thesis (Marketing) - IIMADDC classification: TH 1998/04
List(s) this item appears in: Brand_FPM Thesis
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Thesis (FPM) Vikram Sarabhai Library
Reference
Reference TH 1998/04 (Browse shelf) 1 Processing Center (Restricted Access) 140255
Thesis (FPM) Vikram Sarabhai Library
Slot 2468 (3 Floor, East Wing) Reference TH 1998/04 (Browse shelf) 2 Processing Center (Restricted Access) 140256

Koshy, Abraham (Guide) Thesis Advisory Committee: Abraham Koshy (Chairman), J. S.Chhokar, B. Banerjee

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