Rural consumer buying behaviour for consumer non durable branded goods by Monika and Ved Prakash Arya (Student Project) (Record no. 68348)

000 -LEADER
fixed length control field 01295nam a2200205Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140323b1993 xxu||||| |||| 00| 0 eng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number SP 1993/370
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Monika
9 (RLIN) 70836
245 ## - TITLE STATEMENT
Title Rural consumer buying behaviour for consumer non durable branded goods by Monika and Ved Prakash Arya (Student Project)
Statement of responsibility, etc. Monika
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Ahmedabad
Date of publication, distribution, etc. 1993
Name of publisher, distributor, etc. Indian Institute of Management
300 ## - PHYSICAL DESCRIPTION
Extent Various Pagination
500 ## - GENERAL NOTE
General note Submitted to Prof. Gopal Naik
520 ## - SUMMARY, ETC.
Summary, etc. The study is relevant to a number of players in the market. The marketers at present grope around their way in the rural market which has enormous potential, without clearly understanding the rural consumer per se. The consumer behaviour varies across the product categories. Through this study, the authors are trying to explore whether advertising really influences rural consumer behaviour and if so, what should be the target audience to achieve the maximum efficiency.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behaviour
9 (RLIN) 28751
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Rural
9 (RLIN) 2562
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Project report (student)
9 (RLIN) 68539
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Arya, Ved Prakash
9 (RLIN) 70837
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Student Project
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- 00000.00
-- INR
-- 20/12/1997
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
          Reference Vikram Sarabhai Library Vikram Sarabhai Library Students Project 2009-05-05 SP 1993/370 SP000370 2009-09-04 2009-09-04 Student Project

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