Study of competitive strategies in distribution of health beverage products in Ahmedabad Metropolit Market by Anil K. Dua and Panda Lalitendu (Student Project) (Record no. 68148)

000 -LEADER
fixed length control field 01255nam a2200217Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140323b1989 xxu||||| |||| 00| 0 eng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number SP 1989/170
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Dua, Anil K.
9 (RLIN) 69254
245 ## - TITLE STATEMENT
Title Study of competitive strategies in distribution of health beverage products in Ahmedabad Metropolit Market by Anil K. Dua and Panda Lalitendu (Student Project)
Statement of responsibility, etc. Dua, Anil K.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Ahmedabad
Date of publication, distribution, etc. 1989
Name of publisher, distributor, etc. Indian Institute of Management
300 ## - PHYSICAL DESCRIPTION
Extent 130 p.
500 ## - GENERAL NOTE
General note Submitted to Prof. M.N. Vora
520 ## - SUMMARY, ETC.
Summary, etc. The study deals with the distribution practices of four malted food drinks (MFD) companies in the Ahmedabad market. The companies are HMM Limited; Hindustan Cocoa Products Limited; Gujarat Cooperative Milk Marketing Federation (AMUL) and Jagatjit Industries Limited. The brabds studied are Horlicks, Boost, Bournvita, Neutramol and Maltova.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Competitive Strategies
9 (RLIN) 69255
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Health
9 (RLIN) 16638
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Metropolitan areas-Ahmd
9 (RLIN) 69256
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Project Report (Student)
9 (RLIN) 68539
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Lalitendu, Panda
9 (RLIN) 69257
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Student Project
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- 00000.00
-- INR
-- 20/12/1997
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
          Reference Vikram Sarabhai Library Vikram Sarabhai Library Students Project 2009-05-05 SP 1989/170 SP000170 2009-09-04 2009-09-04 Student Project

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