Promiscuous customers: invisible brands : delivering value in digital markets (Record no. 42260)

000 -LEADER
fixed length control field 00969nam a2200241Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140323b2002 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1841121592
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781841121598
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.84
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Bayler, Michael
9 (RLIN) 189569
245 ## - TITLE STATEMENT
Title Promiscuous customers: invisible brands : delivering value in digital markets
Statement of responsibility, etc. Bayler, Michael
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Oxford
Name of publisher, distributor, etc. Capstone Publishing
Date of publication, distribution, etc. 2002
-- 189570
300 ## - PHYSICAL DESCRIPTION
Extent xi, 266 p.
365 ## - TRADE PRICE
Price amount USD 17.95
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing
9 (RLIN) 47660
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer satisfaction
9 (RLIN) 38900
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer relations
9 (RLIN) 26734
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Stoughton, David
9 (RLIN) 189571
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- 00017.95
-- USD
-- 2002-01-16
-- Natraj Book Centre
-- 00220066
-- 2002-01-08
-- 924
-- 2002-01-10
-- Approval
-- 000910.06
-- 10.00%
-- 00000.00
-- Librarian
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Item location Full call number Barcode Date last seen Price effective from Koha item type
          Vikram Sarabhai Library Vikram Sarabhai Library   2009-05-04 Slot 2191 (2 Floor, East Wing) 658.84 B2P7 151217 2009-09-04 2009-09-04 Books

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