Deep branding on the internet: applying heat and pressure online to ensure a lasting brand (Record no. 38952)

000 -LEADER
fixed length control field 00874nam a2200205Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140323b2000 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788178082257
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Braunstein, Marc
9 (RLIN) 185619
245 ## - TITLE STATEMENT
Title Deep branding on the internet: applying heat and pressure online to ensure a lasting brand
Statement of responsibility, etc. Braunstein, Marc
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Harlow
Name of publisher, distributor, etc. Prime Venture
Date of publication, distribution, etc. 2000
-- 185620
300 ## - PHYSICAL DESCRIPTION
Extent xx, 380 p.
365 ## - TRADE PRICE
Price amount INR 395.00
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing
9 (RLIN) 47660
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products - Management
9 (RLIN) 44055
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Levine, Edward H.
9 (RLIN) 185621
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- 00395.00
-- INR
-- 23/01/2001
-- Books India
-- 00201041
-- 26/12/2000
-- 22708
-- 29/12/2000
-- Approval
-- 0000.
-- 10.00%
-- 00000.00
-- Librarian
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Item location Full call number Barcode Date last seen Price effective from Koha item type
          Vikram Sarabhai Library Vikram Sarabhai Library   2009-05-04 Slot 2138 (2 Floor, East Wing) 658.8 B7D3 147965 2009-09-04 2009-09-04 Books

Powered by Koha