Marketing myths that are killing business: the cure for death wish marketing (Record no. 25734)

000 -LEADER
fixed length control field 00760nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140323b1994 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070111240
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Clancy, Kevin J.
9 (RLIN) 111061
245 ## - TITLE STATEMENT
Title Marketing myths that are killing business: the cure for death wish marketing
Statement of responsibility, etc. Clancy, Kevin J.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. McGraw-Hill, Inc.
Date of publication, distribution, etc. 1994
-- 122856
300 ## - PHYSICAL DESCRIPTION
Extent xxxv, 308 p.
365 ## - TRADE PRICE
Price amount INR 195.00
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
9 (RLIN) 4378
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Shulman, Robert S.
9 (RLIN) 185792
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- 195.00
-- INR
-- 1998-08-04
-- Granthagar
-- 0000-00-00
-- Approval
-- 0000.
-- 00.00%
-- 00000.00
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Item location Full call number Barcode Date last seen Price effective from Koha item type
          Vikram Sarabhai Library Vikram Sarabhai Library   2009-05-04 Slot 2140 (2 Floor, East Wing) 658.8 C5M2 137442 2009-09-04 2009-09-04 Books

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