Visual persuasion: the role of images in advertising (Record no. 25668)

000 -LEADER
fixed length control field 00597nam a2200205Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140323b1997 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0803972466
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780803972469
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number M3V4
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Messaris, Paul
9 (RLIN) 192512
245 ## - TITLE STATEMENT
Title Visual persuasion: the role of images in advertising
Statement of responsibility, etc. Messaris, Paul
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Thousand Oaks
Name of publisher, distributor, etc. Sage publications
Date of publication, distribution, etc. 1997
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 296 p.
365 ## - TRADE PRICE
Price amount USD 24.95
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Visual communication
9 (RLIN) 103089
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Psychological aspects
9 (RLIN) 1
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
9 (RLIN) 0
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 2
Topical term or geographic name as entry element Commercial art
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Item location Full call number Barcode Date last seen Koha item type
        Vikram Sarabhai Library Vikram Sarabhai Library   1998-08-04 Granthagar Slot 2209 (2 Floor, East Wing) 659.1 M3V4 137312 2009-09-04 Books

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