Interplay of religion and marketplace transactions (CD) (Record no. 209279)

000 -LEADER
fixed length control field nam a22 7a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180423b ||||| |||| 00| 0 eng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number TH 2017-08
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Nanarpuzha, Rajesh
245 ## - TITLE STATEMENT
Title Interplay of religion and marketplace transactions (CD)
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Ahmedabad
Name of publisher, distributor, etc Indian Institute of Management Ahmedabad
Date of publication, distribution, etc 2017
300 ## - PHYSICAL DESCRIPTION
Dimensions 187 p.
520 ## - SUMMARY, ETC.
Summary, etc Through an ethnographic study of an Indian marketplace, I examine how religion shapes marketplace transactions. In considering the impact of religion on marketplace transactions, I find that impression management through information control becomes a means of stigma management, when religion is stigmatized. In addition, I find that stigma is engendered through a complex intertwining of socio-economic situatedness and marketplace functioning. Through my findings, I question the excessive focus placed on the benign, beneficial, and positive facets of social embeddedness. Furthermore, my findings suggest that the existing discourse on modernity as a fountainhead of secularization, is limiting. Finally, this research offers insights into processes of stigma constitution and management. By focusing on a traditional marketplace setting, I extend understanding of a dominant form of retailing in the global context, which is currently under-represented in marketing literature.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Indian Marketplace
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketplace Transactions
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Stigma
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Religion
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Thesis (FPM)
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
        Not for Issue Reference Vikram Sarabhai Library Vikram Sarabhai Library Audio Visual 2018-04-23 TH 2017-08 CD002578 2018-04-23 2018-04-23 Thesis (FPM)

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