Leading digital strategy: driving business growth through effective e-commerce (Record no. 207978)

000 -LEADER
fixed length control field 02330cam a2200229 i 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150122s2015 enk b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749473099
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872
Item number B6L3
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Bones, Christopher
9 (RLIN) 354491
245 10 - TITLE STATEMENT
Title Leading digital strategy: driving business growth through effective e-commerce
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London
Name of publisher, distributor, etc KoganPage
Date of publication, distribution, etc 2015
300 ## - PHYSICAL DESCRIPTION
Extent vii, 232 p.
520 ## - SUMMARY, ETC.
Summary, etc For a business to thrive competitively in today's marketplace, it needs to have an effective e-commerce channel. Getting it right opens up new markets and opportunities; getting it wrong leads to declining revenues and profitability. To ensure effectiveness, business leaders and decision-makers must understand how e-commerce channels work to make the best strategic choices for their business. Drawing on experience in consulting to large complex organisations and ground-breaking primary research with senior executives from leading corporations, Leading Digital Strategy creates a convincing case for action and offers practical strategies, methodologies and models to improve the effectiveness of a company's online offering. It explores how to align organisational structure with wider goals and implement a customer-centric culture. With coverage of the key digital trends, tools and technologies affecting business today, it provides a practical framework for multi-channel success.

This book challenges leaders to become as fluent and creative in digital as they are in finance, sales and marketing, and equips them to choose the right strategy and the right people to make it happen. With strategies for improved operational performance and enhanced engagement from senior management, Leading Digital Strategy gives readers the power to drive forward effective digital initiatives and realise rewarding opportunities for change.


https://www.koganpage.com/product/leading-digital-strategy-9780749473099#
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Electronic commerce
9 (RLIN) 354492
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing
9 (RLIN) 354493
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategic planning
9 (RLIN) 354494
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business & Economics - Organizational behavior
9 (RLIN) 354538
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business & Economics - Management Science
9 (RLIN) 354539
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business & Economics - Industrial Management
9 (RLIN) 354540
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Hammersley, James
9 (RLIN) 354495
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent location Current location Shelving location Date acquired Source of acquisition Cost, normal purchase price Item location Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Cost, replacement price Koha item type
          Non-fiction Vikram Sarabhai Library Vikram Sarabhai Library   2017-12-21 13 1423.28 Slot 2201 (2 Floor, East Wing) 3 4 658.872 B6L3 195703 2019-02-07 2019-02-07 1779.11 Books

Powered by Koha