Before you know it: the unconscious reasons we do what we do (Record no. 207966)

000 -LEADER
fixed length control field 02366aam a2200193 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 171227b2017 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781785150029
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number B2B3
Classification number 154.2
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Bargh, John
9 (RLIN) 355347
245 ## - TITLE STATEMENT
Title Before you know it: the unconscious reasons we do what we do
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc William Heinemann
Date of publication, distribution, etc 2017
Place of publication, distribution, etc London
300 ## - PHYSICAL DESCRIPTION
Extent vii, 342 p.
520 ## - SUMMARY, ETC.
Summary, etc ‘John Bargh's Before You Know It moves our understanding of the mysteries of human behaviour one giant step forward. A brilliant and convincing book.’ – Malcolm Gladwell, author of Blink and David and Goliath

The world’s leading expert on the unconscious mind reveals the hidden mental processes that secretly govern every aspect of our behaviour.
For more than three decades, Dr John Bargh has been conducting revolutionary research into the unconscious mind – not Freud’s dark, malevolent unconscious but a helpful and powerful part of the mind that we can access and understand through experimental science. Now, Dr Bargh presents an engaging and enlightening tour of the influential psychological forces that are at work as we go about our daily lives – checking a dating app, holding a cup of hot coffee or getting a flu jab.
Dr Bargh takes you into his labs at New York University and Yale, where his ingenious experiments have shown how the unconscious guides our behaviour, goals and motivations in areas like race relations, parenting, business, consumer behaviour and addiction. He reveals the pervasive influence of the unconscious mind in who we choose to date or vote for, what we buy, where we live, how we perform on tests and in job interviews, and much more. Before You Know It is full of surprising and entertaining revelations as well as tricks to help you remember to-do items, shop smarter and sleep better.
Before You Know It will profoundly change the way you understand yourself by introducing you to a fascinating world only recently discovered, the world that exists below the surface of your awareness and yet is the key to unlocking new ways of thinking, feeling and behaving.


https://www.penguin.co.uk/books/1108281/before-you-know-it/
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Subconsciousness
9 (RLIN) 355348
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Cognition
9 (RLIN) 355349
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Motivation - Psychology
9 (RLIN) 355350
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Human behavior
9 (RLIN) 355351
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent location Current location Shelving location Date acquired Source of acquisition Cost, normal purchase price Item location Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Cost, replacement price Koha item type
          Non-fiction Vikram Sarabhai Library Vikram Sarabhai Library   2017-12-28 71 384.03 Slot 155 (0 Floor, West Wing) 4 1 154.2 B2B3 195747 2018-08-27 2018-08-17 699.00 Books

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