100 things every designer needs to know about people (Record no. 201162)

000 -LEADER
fixed length control field 02121 a2200169 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150804b2011 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780321767530
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 745.4
Item number W3T4
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Weinschenk, Susan M.
9 (RLIN) 320783
245 ## - TITLE STATEMENT
Title 100 things every designer needs to know about people
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc New Riders Publishing
Date of publication, distribution, etc 2011
Place of publication, distribution, etc Berkeley
300 ## - PHYSICAL DESCRIPTION
Extent xi, 242 p.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Table of Contents

The psychology of design
How people see
How people read
How people remember
How people think
How people focus their attention
What motivates people
People are social animals
How people feel
People make mistakes
How people decide
Bibliography
Index
520 ## - SUMMARY, ETC.
Summary, etc We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play.
Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as:
• What grabs and holds attention on a page or screen?
• What makes memories stick?
• What is more important, peripheral or central vision?
• How can you predict the types of errors that people will make?
• What is the limit to someone’s social circle?
• How do you motivate people to continue on to (the next step?
• What line length for text is best?
• Are some fonts better than others?
These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.

(http://www.peachpit.com/store/100-things-every-designer-needs-to-know-about-people-9780321767530)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Design - Psychological aspects
9 (RLIN) 57320
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent location Current location Shelving location Date acquired Source of acquisition Cost, normal purchase price Item location Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Cost, replacement price Koha item type
          Non-fiction Vikram Sarabhai Library Vikram Sarabhai Library   2015-08-05 Prakash eSolutions Pvt. Ltd., (Online) (Uread) 1574.08 Slot 2239 (2 Floor, East Wing) 10 5 745.4 W3H8 189919 2019-02-06 2019-02-06 2355.00 Books

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