Always on: digital brand strategy in a big data world (Record no. 195488)

000 -LEADER
fixed length control field 01461cam a22002058i 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140904s2014 vtu b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781472447791
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872
Item number O9A5
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Overland, Arve Peder
9 (RLIN) 313879
245 10 - TITLE STATEMENT
Title Always on: digital brand strategy in a big data world
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Burlington
Name of publisher, distributor, etc Gower Publishing
Date of publication, distribution, etc 2014
300 ## - PHYSICAL DESCRIPTION
Extent xi, 279 p.
520 ## - SUMMARY, ETC.
Summary, etc This book will provide an understanding of what it takes to develop, implement and run a digital strategy but it is not meant as a rigid process document that must be strictly adhered to. Companies have different needs and live in vastly different environments. The internal structure of an organization and the market in which it competes is not going to adapt to a digital strategy process, it must find a process and methodology that works best for it.
With big data emerging as a standard framework for decision making, digital strategy and governance have taken on increased importance. It’s a given in today’s online marketplace that you are perceived as being always on. Make sure your governance programmes for your systems and platforms keep it that way.(http://www.ashgate.com/isbn/9781472447814)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Electronic commerce
9 (RLIN) 12049
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social media
9 (RLIN) 190553
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Big data
9 (RLIN) 315406
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategic planning
9 (RLIN) 315407
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Information technology - Economic aspects
9 (RLIN) 26744
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent location Current location Shelving location Date acquired Source of acquisition Cost, normal purchase price Item location Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Cost, replacement price Koha item type
          Non-fiction Vikram Sarabhai Library Vikram Sarabhai Library   2015-02-12 Kushal Books 3592.80 Slot 2203 (2 Floor, East Wing) 2 3 658.872 O9A5 188792 2018-11-27 2018-10-11 4491.00 Books

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