An Introduction to: social media marketing (Record no. 194831)

000 -LEADER
fixed length control field 02140cam a22001818i 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140530s2015 nyu b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415856171
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872
Item number C4I6
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Charlesworth, Alan
9 (RLIN) 314970
245 10 - TITLE STATEMENT
Title An Introduction to: social media marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London
Name of publisher, distributor, etc Routledge
Date of publication, distribution, etc 2015
300 ## - PHYSICAL DESCRIPTION
Extent xix, 228 p.
520 ## - SUMMARY, ETC.
Summary, etc Social media has given marketers a way to connect with consumers in an unprecedented and revolutionary way, but the very newness of this medium is as challenging as it is exciting, particularly to those who aren't 'digital natives'. This is the first textbook for students that offers a step by step guide to this newly dominant marketing discipline.
Mirroring its sister text Digital Marketing: a Practical Approach, this book is grounded in solid academic underpinnings, but has a lighter, hands-on approach that is perfect for shorter courses and additional reading.
Chapter exercises not only help develop knowledge, but test the learners' understanding of how the various concepts and models are best used by requiring them to investigate how they are best applied in real-world scenarios.
The book is supported by the author's excellent website, which includes links to continually updated statistics as well as articles that keep the reader in touch with the constant changes to this dynamic area.
Topics covered in this book include:
Social networking
Consumer reviews
Social service and support
Real-time social media marketing
Blogging
Viral marketing and influencers
Advertising on social media
And much more.
An Introduction to Social Media Marketing is the first of its kind and ideal reading for students who want to work in a digital marketing environment, as well as the traditional marketer who wants to get to grips with this vibrant, and potentially lucrative facet of present-day marketing.(http://www.routledge.com/books/details/9780415856171/)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing
9 (RLIN) 47660
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Online social networks - Economic aspects
9 (RLIN) 179946
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social media - Economic aspects
9 (RLIN) 190713
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent location Current location Shelving location Date acquired Source of acquisition Cost, normal purchase price Item location Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Cost, replacement price Koha item type
          Non-fiction Vikram Sarabhai Library Vikram Sarabhai Library   2015-02-03 Baroda Book Corporation 2905.57 Slot 2202 (2 Floor, East Wing) 7 5 658.872 C4I6 188602 2018-11-11 2018-09-12 3631.96 Books

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