Fizz: harness the power of word of mouth marketing to drive brand growth (Record no. 193886)

000 -LEADER
fixed length control field 01260cam a22001818i 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140911s2015 nyu 000 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071835749
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789339219468
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872
Item number W7F4
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Wright, Ted
9 (RLIN) 311667
245 10 - TITLE STATEMENT
Title Fizz: harness the power of word of mouth marketing to drive brand growth
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc McGraw-Hill Education (India) Private Limited
Date of publication, distribution, etc 2015
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 221 p.
520 ## - SUMMARY, ETC.
Summary, etc DRAMATICALLY IMPACT YOUR BOTTOM LINE WITH A POWERFUL WOMM CAMPAIGN
"Word of mouth marketing has always existed. We've just found a better and more efficient way to do it." -- Ted Wright
It may not be the oldest profession, but word of mouth is the oldest form of marketing. It's also the most effective. Now, however, it's being executed in ways that are methodical, replicable, and consistent. In this groundbreaking guide, Ted Wright, WOMM pioneer and founder of the marketing firm Fizz, reveals everything you need to know to create, drive, measure, and leverage word of mouth for maximum impact on the bottom line.
(http://www.mhprofessional.com/product.php?isbn=0071835741)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing
9 (RLIN) 311668
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
9 (RLIN) 311669
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent location Current location Shelving location Date acquired Source of acquisition Cost, normal purchase price Item location Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Cost, replacement price Koha item type
          Non-fiction Vikram Sarabhai Library Vikram Sarabhai Library   2015-01-13 Amazon.in 443.00 Slot 2204 (2 Floor, East Wing) 1 3 658.872 W7F4 188297 2015-03-02 2015-01-16 550.00 Books

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