Well-designed: how to use empathy to create products people love (Record no. 193203)

000 -LEADER
fixed length control field 02601cam a22001938i 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140828s2014 mau 000 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781625274793
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.5
Item number K6W3
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kolko, Jon
9 (RLIN) 309095
245 10 - TITLE STATEMENT
Title Well-designed: how to use empathy to create products people love
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston, Massachusetts
Name of publisher, distributor, etc Harvard Business Review Press
Date of publication, distribution, etc 2014
300 ## - PHYSICAL DESCRIPTION
Extent 234 p.
520 ## - SUMMARY, ETC.
Summary, etc Innovators today are told to run loose and think lean in order to fail fast and succeed sooner. But in a world obsessed with the new, where cool added features often trump actual customer needs, it's the consumer who suffers. In our quest to be more agile, we end up creating products that underwhelm. So how does a company like Nest, creator of the mundane thermostat, earn accolades like "beautiful" and "revolutionary" and a $3.2 billion Google buyout? What did Nest do differently to create a household product that people speak of with love? Nest, and companies like it, understand that emotional connection is critical to product development. In this refreshingly jargon-free and practical book, product design expert Jon Kolko maps out this process, demonstrating how it will help you and your team conceive and build successful, emotionally resonant products again and again. The key, says Kolko, is empathy. You need to deeply understand customer needs and feelings, and this understanding must be reflected in the product. In successive chapters of the book, we see how leading companies use a design process of storytelling and iteration that evokes positive emotions, changes behavior, and creates deep engagement. Here are the four key steps: (1) Determine a product-market fit by seeking signals from communities of users, (2) Identify behavioral insights by conducting ethnographic research, (3) Sketch a product strategy by synthesizing complex research data into simple insights, and (4) Polish the product details using visual representations to simplify complex ideas. Kolko walks the reader through each step, sharing insights from his fifteen-year career in product design along the way. Whether you're a designer, a product developer, or a marketer thinking about your company's next offering, this book will forever change the way you think about--and create--successful products.

(http://cb.hbsp.harvard.edu/cb/web/product_detail.seam?E=4834556&R=13915-HBK-ENG&conversationId=162523)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Product design
9 (RLIN) 309383
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element New products
9 (RLIN) 309384
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior
9 (RLIN) 309385
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research
9 (RLIN) 309386
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent location Current location Shelving location Date acquired Source of acquisition Cost, normal purchase price Item location Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Cost, replacement price Koha item type
          Non-fiction Vikram Sarabhai Library Vikram Sarabhai Library   2014-11-27 Natraj Book Centre 1000.00 Slot 2102 (2 Floor, East Wing) 3 2 658.5 K6W3 187965 2018-04-01 2017-12-02 1250.00 Books

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