Marketing research: text and cases (Record no. 192673)

000 -LEADER
fixed length control field 00777 a2200169 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 141121b2008 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070220874
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Item number N2M2-2008
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Nargundkar, Rajendra
9 (RLIN) 308843
245 ## - TITLE STATEMENT
Title Marketing research: text and cases
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 2008
Name of publisher, distributor, etc McGraw Hill Education (India) Private Limited
Place of publication, distribution, etc New Delhi
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 533 p.
520 ## - SUMMARY, ETC.
Summary, etc The book is written in application oriented manner and the use of case studies with SPSS component enhances the worth of this work not only for the MBA students, but also for marketing research practitioners.
(https://www.mheducation.co.in/html/9780070220874.html)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research
9 (RLIN) 308267
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent location Current location Shelving location Date acquired Source of acquisition Cost, normal purchase price Item location Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Cost, replacement price Koha item type
          Non-fiction Vikram Sarabhai Library Vikram Sarabhai Library General Stacks 2014-11-25 Amazon.in 477.06 Slot 2187 (2 Floor, East Wing) 6 3 658.83 N2M2-2008 187854 2019-01-22 2017-11-17 615.00 Books

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