Corporate reputation decoded: building, managing and strategising for corporate excellence (Record no. 182290)

000 -LEADER
fixed length control field 01736cam a22002058i 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140227s2014 ii b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788132117742
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number FP 659.2
Item number K2C6
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kaul, Asha
9 (RLIN) 279392
245 10 - TITLE STATEMENT
Title Corporate reputation decoded: building, managing and strategising for corporate excellence
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Los Angeles
Name of publisher, distributor, etc Sage
Date of publication, distribution, etc 2014
300 ## - PHYSICAL DESCRIPTION
Extent xix, 300 p.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
520 ## - SUMMARY, ETC.
Summary, etc Corporate Reputation Decoded is the first book of its kind that traces the journey of Indian companies in building corporate reputation (CR). The book addresses CR in the Indian context and is in response to the growing interest of companies in this area.

The book explains the process of building, maintaining and strategising for CR. It also discusses various aspects of CR—company’s stakeholders, situations demanding CR interventions, and the impact of a company’s culture, ethics and leadership on its CR. The book expounds on these using Indian cases (Tata, Infosys, HUL, Reliance, Aditya Birla Group, HDFC, among others), which enhance the understanding of CR in India as well as benchmark CR best practices in India.

The book is of major significance to CR practitioners, scholars, teachers, students and C-Suite professionals who will also find the techniques proposed in the book interesting as they can assess, evaluate, adopt and adapt strategies followed by other companies for reputation enhancement.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Corporations - Public relations - India
9 (RLIN) 279393
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Corporate image - India
9 (RLIN) 279394
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Organizational effectiveness - India
9 (RLIN) 279395
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Desai, Avani
9 (RLIN) 279396
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent location Current location Shelving location Date acquired Source of acquisition Cost, normal purchase price Item location Total Checkouts Full call number Barcode Date last seen Date last borrowed Cost, replacement price Koha item type Total Renewals
          Non-fiction Vikram Sarabhai Library Vikram Sarabhai Library   2014-04-07 Astha Book Agency 476.00 Slot 1462 (2 Floor, West Wing) 1 FP 659.2 K2C6-2 181793 2018-05-07 2018-04-24 595.00 Books  
        Not for Issue Non-fiction Vikram Sarabhai Library Vikram Sarabhai Library   2014-04-07 Astha Book Agency 476.00 Slot 1659 (2 Floor, West Wing)   R FP 659.2 K2C6-1 181792 2014-04-07   595.00 Reference  
          Non-fiction Vikram Sarabhai Library Vikram Sarabhai Library   2014-04-08 Gratis Vendor 595.00 Slot 1462 (2 Floor, West Wing) 7 FP 659.2 K2C6-3 181803 2018-07-06 2018-06-20 595.00 Books 2

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