Mobile marketing: an hour a day (Record no. 181362)

000 -LEADER
fixed length control field 01945 a2200193 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140323b2013 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788126544103
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872
Item number P2M6
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Pasqua, Rachel
9 (RLIN) 262157
245 ## - TITLE STATEMENT
Title Mobile marketing: an hour a day
Statement of responsibility, etc. Pasqua, Rachel
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc. 2013
Name of publisher, distributor, etc. Wiley
Place of publication, distribution, etc. New Delhi
300 ## - PHYSICAL DESCRIPTION
Extent xxvii, 354 p.
365 ## - TRADE PRICE
Price type code INR
Price amount 550.00
520 ## - SUMMARY, ETC.
Summary, etc. Go from zero to sixty with this practical book that helps you craft and deploy mobile marketing strategies for everything from brand building to lead generation and sales. As part of the popular do-it-yourself, Hour A Day series, this new book is full of advice, practical tips, and step-by-step tactics you can put to use right away. Start leveraging location-based marketing via Foursquare and Yelp, see how to set up and manage mobile commerce, and try such technologies as QR codes, ambient communication (RFID and Bluetooth), mobile broadcasting, and more.

Take action now and mobile-loving customers will soon find you, thanks to these successful ideas and strategies from expert mobile marketers, Rachel Pasqua and Noah Elkin.

Shows you step by step how to develop, implement, and measure a successful mobile marketing strategy
Pares down a complex process into approachable, bite-sized tasks you can tackle in an hour a day
Covers vital mobile marketing weapons like messaging, mobile websites, apps, and mobile advertising to help you achieve your goals
Gets you up to speed on location-based marketing via Foursquare and Yelp, using mobile commerce, and leveraging technologies such as as QR codes, ambient communication (RFID and Bluetooth), and mobile broadcasting

Mobile Marketing: An Hour A Day is a must-have resource for marketers and advertisers who want a compelling mobile presence.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing
9 (RLIN) 47660
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Mobile commerce
9 (RLIN) 188530
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Elkin, Noah
9 (RLIN) 261227
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Item location Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
          Non-fiction Vikram Sarabhai Library Vikram Sarabhai Library   2014-01-09 42 371.03 Slot 2203 (2 Floor, East Wing) 5 3 658.872 P2M6 180991 2017-02-22 2016-12-04 550.00 2014-01-06 Books

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