The social media MBA in practice: an essential collection of inspirational case studies to influence your social media strategy (Record no. 180553)

000 -LEADER
fixed length control field 01909cam a22001938i 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140323b2013 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781118524541
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872
Item number H6S6
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Holloman, Christer
9 (RLIN) 261732
245 14 - TITLE STATEMENT
Title The social media MBA in practice: an essential collection of inspirational case studies to influence your social media strategy
Statement of responsibility, etc. Holloman, Christer
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Hoboken
Name of publisher, distributor, etc. Wiley
Date of publication, distribution, etc. 2013
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 299 p.
365 ## - TRADE PRICE
Price type code USD
Price amount 27.95
520 ## - SUMMARY, ETC.
Summary, etc. The inside information that marketers and social media practitioners have been dying to get hands onIt seems like every day another self-appointed social media "guru" appears on the scene, offering to sell you his or her "surefire" cure for what ails you. Don't you think it's time you heard from the real experts--i.e., folks like you who are responsible for delivering their companies' social media strategies? Based on extensive interviews with marketing, media and networking professionals at many of today's most admired brands and companies, this book provides you with detailed examples of the social media strategies in place at, among others, Virgin Atlantic, Barclays, Skype, Dell, John Lewis, Ranstad, Honda, HP, E.con, and Chevrolet. The most comprehensive set of "blueprints" available in one book for delivering social media strategies more successfully Includes in-depth case studies packed with hand-on-advice that you can put to work in your company immediately Covers all-important strategic social media activities--from improving relationships with customers to generating more sales, product testing to team building The Companion Website features a gold mine of additional material, updates, war stories and much more.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing
9 (RLIN) 47660
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social media
9 (RLIN) 190553
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business & Economics - E-Commerce - Internet Marketing
9 (RLIN) 260937
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Checked out Date last seen Date checked out Cost, replacement price Price effective from Koha item type
        Non-fiction Vikram Sarabhai Library Vikram Sarabhai Library General Stacks 2013-12-20 12 1475.76 6 11 658.872 H6S6 180557 2019-08-07 2016-04-27 2016-04-27 1844.70 2013-12-19 Books

Powered by Koha