The designful company: how to build a culture of nonstop innovation (Record no. 180146)

000 -LEADER
fixed length control field 01667 a2200181 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140323b2008 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780321580061
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.4063
Item number N3D3
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Neumeier, Marty
9 (RLIN) 188535
245 ## - TITLE STATEMENT
Title The designful company: how to build a culture of nonstop innovation
Statement of responsibility, etc. Neumeier, Marty
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc. 2008
Name of publisher, distributor, etc. New Riders
Place of publication, distribution, etc. Berkeley, California
300 ## - PHYSICAL DESCRIPTION
Extent 194 p.
365 ## - TRADE PRICE
Price type code INR
Price amount 1927.00
520 ## - SUMMARY, ETC.
Summary, etc. This is the third branding book from Marty Neumeier, bestselling author of ZAG and The Brand Gap. In The Designful Company, Marty explores design and explains how to use design to transform a business, a brand, and the way a company operates. If innovation drives differentiation, what drives innovation? The answer, hidden in plain sight, is design. Design contains the skills to identify possible futures, invent exciting products, build bridges to customers, and crack wicked problems, and more. As Marty argues, 'if you wanna innovate, you gotta design.' The discipline of design has been waiting patiently in the wings for nearly a century, relegated to supporting roles and stand-in parts. Until now, companies have used design as a beauty station for identities and communications, or as the last stop in a product launch. Never has it been used for its potential to create rule-bending innovation across the board. Meanwhile, the public is developing a healthy appetite for all things design. The Designful Company will show business leaders how to apply design thinking to every phase of their enterprise.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Creative ability in business
9 (RLIN) 13939
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategic planning
9 (RLIN) 250805
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Item location Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
          Non-fiction Vikram Sarabhai Library Vikram Sarabhai Library   2013-11-26 42 1393.22 Slot 2071 (2 Floor, East Wing) 4 11 658.4063 N3D3 180352 2017-12-04 2017-12-02 1927.00 2013-11-25 Books

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