Sensory marketing: research on sensuality of products (Record no. 179578)

000 -LEADER
fixed length control field 01433 a2200217 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140323b2009 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781841698892
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.80019
Item number S3
245 ## - TITLE STATEMENT
Title Sensory marketing: research on sensuality of products
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc. 2009
Name of publisher, distributor, etc. Routledge
Place of publication, distribution, etc. New York
300 ## - PHYSICAL DESCRIPTION
Extent xxx, 392 p.
365 ## - TRADE PRICE
Price type code UKP
Price amount 33.99
520 ## - SUMMARY, ETC.
Summary, etc. What is sensory marketing and why is it interesting and also important? Krishna defines it as "marketing that engages the consumers’ senses and affects their behaviors." In this edited book, the authors discuss how sensory aspects of products, i.e., the touch , taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products. We see how creating new sensations or merely emphasizing or bringing attention to existing sensations can increase a product’s or service’s appeal. The book provides an overview of sensory marketing research that has taken place thus far. It should facilitate sensory marketing by practitioners and also can be used for research or in academic classrooms.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing - Psychological aspects
9 (RLIN) 56991
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element New products - Psychological aspects
9 (RLIN) 245162
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sensuality
9 (RLIN) 245163
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Senses and sensation
9 (RLIN) 47663
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior
9 (RLIN) 55858
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Krishna, Aradhana
Relator term Editor
9 (RLIN) 245164
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
          Non-fiction Vikram Sarabhai Library Vikram Sarabhai Library General Stacks 2013-10-29 13 2849.72 7 6 658.80019 S3 180181 2019-08-28 2019-01-17 3562.15 2013-10-28 Books

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