Cases in business marketing (Record no. 178744)

000 -LEADER
fixed length control field 01134 a2200205 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140323b2013 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781259026560
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number P2C21
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Paliwal, Pramod
9 (RLIN) 227562
245 ## - TITLE STATEMENT
Title Cases in business marketing
Statement of responsibility, etc. Paliwal, Pramod
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc. 2013
Name of publisher, distributor, etc. McGraw Hill Education (India) Pvt. Ltd.
Place of publication, distribution, etc. New Delhi
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 419 p.
365 ## - TRADE PRICE
Price type code INR
Price amount 495.00
520 ## - SUMMARY, ETC.
Summary, etc. "Cases in Business Marketing aligns with the need of emerging business education. The focus of the cases is on contemporary management thinking and subject-areas that reflect the real business marketing issues. The cases vary in background (such as Natural Gas, Manufacturing, Print Media and ITES) and address a host of emerging issues such as value and its assessment, vendor management, strategic marketing, supplier-buyer relationship, offshoring and cross-functional coordination."
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing - Management - Case studies
9 (RLIN) 162354
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing - Decision making - Case studies
9 (RLIN) 185488
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Singh, Ramendra
9 (RLIN) 227062
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Yadav, Sudhir
9 (RLIN) 76506
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Item location Full call number Barcode Date last seen Cost, replacement price Koha item type
        Vikram Sarabhai Library Vikram Sarabhai Library   2013-07-09 7 396.00 Slot 2157 (2 Floor, East Wing) 658.8 P2C21 179408 2013-07-09 495.00 Books

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