Breaking out: how to build influence in a world of competing ideas (Record no. 178660)

000 -LEADER
fixed length control field 02075 a2200217 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140323b2013 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781422172803
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.4094
Item number B8B7
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Butman, John
9 (RLIN) 226073
245 ## - TITLE STATEMENT
Title Breaking out: how to build influence in a world of competing ideas
Statement of responsibility, etc. Butman, John
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc. 2013
Name of publisher, distributor, etc. Harvard Business Review Press
Place of publication, distribution, etc. Boston
300 ## - PHYSICAL DESCRIPTION
Extent 252 p.
365 ## - TRADE PRICE
Price type code INR
Price amount 1250.00
520 ## - SUMMARY, ETC.
Summary, etc. How do you gain influence for an idea? In "Breaking Out," idea developer and adviser John Butman shows how the methods of today's most popular "idea entrepreneurs"--including dog psychologist Cesar Millan, French lifestyle guru Mireille Guiliano (French Women Don't Get Fat), TOMS founder Blake Mycoskie, and many others--can help you take an idea public and build influence for it. It isn't easy. Butman argues that the rise of the "ideaplex" (TED, Twitter, NPR, YouTube, online learning, and all the rest) has caused such an explosion in the creation and sharing of ideas that it has become much easier to go public--yet much harder to gain influence. But it can be done. Based on his own experience in advising content experts worldwide, Butman shows how the idea entrepreneur breaks out--by combining personal narrative with rich content, creating many forms of expression (from books to live events), developing real-world practices, and creating "respiration" around the idea such that other people can breathe it in and make it their own. The resulting idea platform can reach many different audience groups and continue to build influence for many years and even decades. If you have an idea and want to make a difference in your organization, build a change movement in your community, or improve the world in some way--this book will get you started on the journey to idea entrepreneurship.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Entrepreneurship
9 (RLIN) 14160
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element New products
9 (RLIN) 32267
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Creative ability in business
9 (RLIN) 13939
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Creative thinking
9 (RLIN) 42252
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Diffusion of innovations
9 (RLIN) 58454
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Item location Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Cost, replacement price Koha item type
        Non-fiction Vikram Sarabhai Library Vikram Sarabhai Library   2013-06-25 7 1000.00 Slot 2086 (2 Floor, East Wing) 1 1 658.4094 B8B7 179330 2013-08-26 2013-07-15 1250.00 Books

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