Marketing IT products and services (Record no. 166251)

000 -LEADER
fixed length control field 01156 a2200205 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140323b2010 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781439803196
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number K3M2
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Keyes, Jessica
9 (RLIN) 196636
245 ## - TITLE STATEMENT
Title Marketing IT products and services
Statement of responsibility, etc. Keyes, Jessica
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc. 2010
Name of publisher, distributor, etc. CRC Press
Place of publication, distribution, etc. Boca Raton
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 324 p.
Accompanying material With CD at Acc.No.CD002085
365 ## - TRADE PRICE
Price type code UKP
Price amount 47.99
500 ## - GENERAL NOTE
General note Includes bibliographical references and index.
520 ## - SUMMARY, ETC.
Summary, etc. Characterized by lightning quick innovation, abrupt shifts in technology, and shorter lifecycles, the marketing of IT products and services presents a unique set of challenges and often requires IT managers and developers to get involved in the marketing process. Marketing IT Products and Services is written to help busy IT managers and marketing managers get up to speed quickly and easily on whatHs needed to develop effective marketing strategies and campaigns. (http://www.crcpress.com/product/isbn/9781439803196)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
9 (RLIN) 4378
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Information technology - Management
9 (RLIN) 25225
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Industrial management
9 (RLIN) 7
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Item location Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
      Processing Center Non-fiction Vikram Sarabhai Library Vikram Sarabhai Library   2012-09-19 7 3543.58 Slot 2147 (2 Floor, East Wing) 1 658.8 K3M2 176977 2012-11-01 2012-10-31 4429.48 2012-09-19 Books

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