The design of business: why design thinking is the next competitive advantage (Record no. 163881)

000 -LEADER
fixed length control field 02412 a2200241 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140323b2009 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781422177808
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.4063
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Martin, Roger
9 (RLIN) 58117
245 ## - TITLE STATEMENT
Title The design of business: why design thinking is the next competitive advantage
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Boston
Name of publisher, distributor, etc. Harvard Business Press
Date of publication, distribution, etc. 2009
-- 106864
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 191 p.
365 ## - TRADE PRICE
Price amount INR 995.00
520 ## - SUMMARY, ETC.
Summary, etc. Most companies today have innovation envy. They yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative - they spend on RandD, bring in creative designers, hire innovation consultants. But they get disappointing results. Why? In The Design of Business, Roger Martin offers a compelling and provocative answer: we rely far too exclusively on analytical thinking, which merely refines current knowledge, producing small improvements to the status quo. To innovate and win, companies need design thinking. This form of thinking is rooted in how knowledge advances from one stage to another-from mystery (something we can't explain) to heuristic (a rule of thumb that guides us toward solution) to algorithm (a predictable formula for producing an answer) to code (when the formula becomes so predictable it can be fully automated). As knowledge advances across the stages, productivity grows and costs drop - creating massive value for companies. Martin shows how leading companies such as Procter and Gamble, Cirque du Soleil, RIM, and others use design thinking to push knowledge through the stages in ways that produce breakthrough innovations and competitive advantage. Filled with deep insights and fresh perspectives, The Design of Business reveals the true foundation of successful, profitable innovation. (Source: www.alibris.com)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Creative ability in business
9 (RLIN) 13939
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Lateral thinking
9 (RLIN) 56769
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Creative thinking
9 (RLIN) 42252
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Knowledge management
9 (RLIN) 1365
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Management
9 (RLIN) 219
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- 995.00
-- INR
-- 04/02/2010
-- Himanshu Book Co.
-- 290484
-- 02/02/2010
-- 101377
-- 04/02/2010
-- Approval
-- 995.00
-- 20.00%
-- 0.00
-- Mr. H Anil Kumar
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Item location Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
          Vikram Sarabhai Library Vikram Sarabhai Library   2010-04-18 Slot 2071 (2 Floor, East Wing) 4 7 658.4063 M2D3 169333 2018-04-01 2017-12-02 995.00 2010-04-19 Books

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