Design driven innovation: changing the rules of competition by radically innovating what things mean (Record no. 163606)

000 -LEADER
fixed length control field 02154 a2200205 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140323b2009 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781422124826
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.514
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Varganti, Roberto
9 (RLIN) 61040
245 ## - TITLE STATEMENT
Title Design driven innovation: changing the rules of competition by radically innovating what things mean
Statement of responsibility, etc. Varganti, Roberto
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Boston
Name of publisher, distributor, etc. Harvard Business Press
Date of publication, distribution, etc. 2009
-- 106864
300 ## - PHYSICAL DESCRIPTION
Extent xv, 272 p.
365 ## - TRADE PRICE
Price amount INR 1250.00
520 ## - SUMMARY, ETC.
Summary, etc. Until now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market. In Design-Driven Innovation: How to Compete by Radically Innovating What Things Means, Roberto Verganti introduces a third strategy, a radical shift in perspective that introduces a bold new way of competing. Design-driven innovations do not come from the market; they create new markets. They don't push new technologies; they push new meanings. It's about having a vision, and taking that vision to your customers. Think of game-changers like Nintendo's Wii or Apple's iPod. They overturned our understanding of what a video game means and how we listen to music. Customers had not asked for these new meanings, but once they experienced them, it was love at first sight. But where does the vision come from? With fascinating examples from leading European and American companies, Verganti shows that for truly breakthrough products and services, we must look beyond customers and users to those he calls 'interpreters' - the experts who deeply understand and shape the markets they work in. Design-Driven Innovation offers a provocative new view of innovation thinking and practice. (Source: www.alibris.com
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Technological innovaitons
9 (RLIN) 61041
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Industrial management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Item location Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type Public note
          Vikram Sarabhai Library Vikram Sarabhai Library   2010-04-18 Slot 2112 (2 Floor, East Wing) 12 24 658.514 V2D3 169046 2018-02-28 2017-11-03 1250.00 2010-04-19 Books FM (19/7/2017)

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