Market-based management: strategies for growing customer value and profitability (Record no. 163334)

000 -LEADER
fixed length control field 01381 a2200241 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140323b2009 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788120338968
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Best, Roger J.
9 (RLIN) 61303
245 ## - TITLE STATEMENT
Title Market-based management: strategies for growing customer value and profitability
Statement of responsibility, etc. Best, Roger J.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
Remainder of edition statement Eastern economic edition
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. PHI Learning Private Ltd.,
Date of publication, distribution, etc. 2009
-- 104071
300 ## - PHYSICAL DESCRIPTION
Extent xxvii, 515 p.
365 ## - TRADE PRICE
Price amount INR 425.00
520 ## - SUMMARY, ETC.
Summary, etc. This is a ground breaking text that provides the tools and processes needed to actually apply market-driven strategy to today's business world. Roger Best's work has proven to be a refreshing alternative to the many conceptual and theoretical-centered marketing books because it is built around a performance orientation and the belief that real learning occurs only with the application of knowledge. (Source: www.phindia.com)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategic management
9 (RLIN) 38845
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer satisfaction
9 (RLIN) 38900
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Management
9 (RLIN) 219
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
9 (RLIN) 4378
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- 15/10/2009
-- 0.00
-- INR
-- Books India
-- 42830
-- 20.00%
-- 425.00
-- 425.00
-- 13/10/2009
-- 08/10/2009
-- 290321
-- Approval
-- Mr. H Anil Kumar
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Item location Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
        Vikram Sarabhai Library Vikram Sarabhai Library   2010-04-18 Slot 2137 (2 Floor, East Wing) 1 5 658.8 B3M2/2009 168765 2015-04-15 2013-03-04 425.00 2010-04-19 Books

Powered by Koha