Marketing to the social web: how digital customer communities build your business (Record no. 161420)

000 -LEADER
fixed length control field 01601 a2200217 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140323b2007 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470124178
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Weber, Larry
9 (RLIN) 58229
245 ## - TITLE STATEMENT
Title Marketing to the social web: how digital customer communities build your business
Statement of responsibility, etc. Weber, Larry
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Hoboken
Name of publisher, distributor, etc. John Wiley and Sons
Date of publication, distribution, etc. 2007
300 ## - PHYSICAL DESCRIPTION
Extent ix, 230 p.,
365 ## - TRADE PRICE
Price amount USD 24.95
500 ## - GENERAL NOTE
General note Includes bibliographical references (p. 217-222) and index.
520 ## - SUMMARY, ETC.
Summary, etc. Today, marketing is exploding with possibilities and complexities as it reaches out into new forms, media, and models. Marketers have an exceptional opportunity to use these new tools and models to reach new markets, even in a fragmented media market. Marketing to the Social Web helps marketers and their companies understand the context of the new marketing, and prioritize what they need to do to build customer communities and maximize profit in a time of marketing confusion. Larry Weber presents specific ideas to find and engage customers, describes newly available tools and platforms, and shows readers how to apply them to see immediate results and growth.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing
9 (RLIN) 47660
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Online social networks - Computer network resources
9 (RLIN) 58230
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- 10/12/2008
-- 0.00
-- USD
-- Astha Book Agency
-- 2133
-- 20.00%
-- 24.95
-- 1287.42
-- 05/12/2008
-- 23/10/2008
-- 17.10.08
-- 280547
-- Firm Order
-- Mr. Anil Kumar
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Item location Total Renewals Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Vikram Sarabhai Library Vikram Sarabhai Library   2010-04-18 Slot 2204 (2 Floor, East Wing) 3 658.872 W3M2 166799 2014-02-10 1287.42 2010-04-19 Books

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