Multichannel marketing: metrics and methods for on and offline success (Record no. 160437)

000 -LEADER
fixed length control field 01913 a2200205 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140323b2008 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470239599
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Arikan, Akin
9 (RLIN) 190562
245 ## - TITLE STATEMENT
Title Multichannel marketing: metrics and methods for on and offline success
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Indiana
Name of publisher, distributor, etc. Wiley Publishing, Inc.
Date of publication, distribution, etc. 2008
-- 190563
300 ## - PHYSICAL DESCRIPTION
Extent xxiv, 288 p
365 ## - TRADE PRICE
Price amount USD 29.99
520 ## - SUMMARY, ETC.
Summary, etc. Multichannel Marketing: Metrics and Methods for On and Offline Success goes beyond top-level, strategic discussions of customer-centric marketing to offer today's in-the-trenches marketing professionals the information they need: practical, tested methods and metrics for Multichannel marketing programs. Emphasizing metrics-driven methods for optimizing marketing programs across channels, the book features practical advice, time-tested and successful techniques, real-world metrics, and engaging case studies. It begins with an overview of today's marketing landscape before discussing such important topics as measuring online and offline lift and conversions, creating actionable customer profiles, optimizing online-offline advertising programs, improving online-offline engagements, and building loyalty and improving relationships. This comprehensive guide is the complete resource for marketing practitioners who want to develop better marketing programs (and have the data to prove it), increase conversion rates, and build better relationships with their customers.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing
9 (RLIN) 47660
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Multilevel marketing
9 (RLIN) 190564
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- 29.99
-- USD
-- 31/07/2008
-- Astha Book Agency
-- 280297
-- 30/07/2008
-- 1734
-- 30/07/2008
-- Approval
-- 1355.54
-- 20.00%
-- 0.00
-- Mr. Anil Kumar
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Item location Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
          Vikram Sarabhai Library Vikram Sarabhai Library   2010-04-18 Slot 2201 (2 Floor, East Wing) 658.872 A7M8 165767 2010-04-19 1355.54 2010-04-19 Books

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