Online marketing heroes: interviews with 25 successful online marketing gurus (Record no. 160430)

000 -LEADER
fixed length control field 01560 a2200205 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140323b2008 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470242049
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Miller, Michael
9 (RLIN) 190746
245 ## - TITLE STATEMENT
Title Online marketing heroes: interviews with 25 successful online marketing gurus
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Indiana
Name of publisher, distributor, etc. Wiley Publishing, Inc.
Date of publication, distribution, etc. 2008
-- 190563
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 319 p.
365 ## - TRADE PRICE
Price amount USD 24.99
520 ## - SUMMARY, ETC.
Summary, etc. This book focuses on today's most successful online marketers, with up-to-date information and advice on current online marketing trends. It includes 25 interviews with today's top Internet marketers-email marketers, web marketers, advertising executives, and the like. The book details the inside story of how these marketing heroes achieved their success, tips and advice on how to be more successful marketing online, and it covers all aspects of online marketing including: Search engine marketing and optimization, Online advertising, Online retailing, Online merchandising, Email marketing, Website promotion, Online public relations, Blog marketing, Direct response copywriting, and Affiliate marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing
9 (RLIN) 47660
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet advertising
9 (RLIN) 59670
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- 24.99
-- USD
-- 31/07/2008
-- Astha Book Agency
-- 280297
-- 30/07/2008
-- 1735
-- 30/07/2008
-- Approval
-- 1129.54
-- 20.00%
-- 0.00
-- Mr. Anil Kumar
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Item location Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
          Vikram Sarabhai Library Vikram Sarabhai Library   2010-04-18 Slot 2203 (2 Floor, East Wing) 5 4 658.872 M4O6 165760 2014-12-29 2014-11-08 1129.54 2010-04-19 Books

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