Marketing warfare (Record no. 13113)

000 -LEADER
fixed length control field 01474nam a2200241Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140323b1986 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0452258618
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number R4M2
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ries, Al
9 (RLIN) 47646
245 ## - TITLE STATEMENT
Title Marketing warfare
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York
Name of publisher, distributor, etc Plume Book
Date of publication, distribution, etc 1986
300 ## - PHYSICAL DESCRIPTION
Extent viii, 215 p.
365 ## - TRADE PRICE
Price amount INR 70.00
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
9 (RLIN) 4378
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Competition
9 (RLIN) 26733
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Trout, Jack
9 (RLIN) 26528
Relator term Co-author
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Books
Source of classification or shelving scheme
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- 00000.00
-- 00.00
-- 1998-08-02
-- 00210807
-- 2001-12-06
-- 0000-00-00
-- 0000.
-- 00.00%
-- 00000.00
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- 70.00
-- INR
-- 1998-08-02
-- Natraj Book Centre
-- 00210807
-- 2001-12-06
-- 0000-00-00
-- Firm Order
-- 0000.
-- 00.00%
-- 00000.00
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- 70.00
-- INR
-- 1998-08-02
-- Natraj Book Centre
-- 00210807
-- 2001-12-06
-- 0000-00-00
-- Firm Order
-- 0000.
-- 00.00%
-- 00000.00
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent location Current location Date acquired Item location Total Checkouts Full call number Barcode Date last seen Date last borrowed Copy number Koha item type Public note Total Renewals
          Vikram Sarabhai Library Vikram Sarabhai Library 2009-05-04 KLMDC 5 658.8 R4M2-1 114699 2018-12-06 2018-11-29 1 Books TD/TP/PM  
          Vikram Sarabhai Library Vikram Sarabhai Library 2009-05-04 KLMDC 4 658.8 R4M2-3 114778 2018-11-29 2018-11-29 3 Books    
          Vikram Sarabhai Library Vikram Sarabhai Library 2009-05-04 KLMDC 6 658.8 R4M2-4 114780 2015-02-23 2014-11-14 4 Books   9

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