Chandola, Yatish

Effect of tangible and intangible services on consumer behavior in a retailing environment: a case of supermarket Yatish Chandola and Girish Batra (Student Project) Chandola, Yatish - Ahmedabad Indian Institute of Management 1997 - 50 p.

Submitted to Prof. Gopal Naik


Project report (student)
Consumer Behaviour
Supermarkets - Case studies

SP 1997/612

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