Best, Roger J.

Market-based management: strategies for growing customer value and profitability Best, Roger J. - 3rd ed. - New Jersey Prentice-Hall 2004 - xxv, 401 p.

This book takes a strategic approach to value/profitability in marketing management and helps readers work through financial analysis. The Third Edition includes increased coverage of important topics such as e-Marketing, supply chain management, customer relationship management, and branding. It focuses on the fundamental need for businesses to attract, satisfy, and retain customers. Coverage that goes beyond marketing fundamentals features a three-fold integration of market-driven strategy, customer satisfaction, and profitable growth. For marketing departments and business owners seeking the tools and techniques for delivering higher levels of customer satisfaction, marketing productivity and profitability

9780130082183


Strategic management
Customer satisfaction
Management
Marketing

658.8

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