Evergreen, Stephanie D. H.

Effective data visualization: the right chart for the right data - Los Angeleas Sage 2017 - xiii, 243 p.

Table of Contents:

1. Our Backbone: Why We Visualize

2. When a Single Number Is Important: Showing Mean, Frequency, and Measures of Variability

3. How Two or More Numbers are Alike or Different: Visualizing Comparisons

4. How We Are Better or Worse Than a Benchmark: Displaying Relative Performance

5. What the Survey Says: Showing Likert, Ranking, Check-All-That-Apply, and More

6. When There Are Parts of a Whole: Visualizing Beyond the Pie Chart

7. How This Thing Changes When That Thing Does: Communicating Correlation and Regression

8. When the Words Have the Meaning: Visualizing Qualitative Data

9. How Things Changed Over Time: Depicting Trends

10. It's About More Than the Buttons



Written by sought-after speaker, designer, and researcher Stephanie D. H. Evergreen, Effective Data Visualization shows readers how to create Excel charts and graphs that best communicate data findings. This comprehensive how-to guide functions as a set of blueprints—supported by research and the author’s extensive experience with clients in industries all over the world—for conveying data in an impactful way. Delivered in Evergreen’s humorous and approachable style, the book covers the spectrum of graph types available beyond the default options, how to determine which one most appropriately fits specific data stories, and easy steps for making the chosen graph in Excel.


Available with Perusall—an eBook that makes it easier to prepare for class
Perusall is an award-winning eBook platform featuring social annotation tools that allow students and instructors to collaboratively mark up and discuss their SAGE textbook. Backed by research and supported by technological innovations developed at Harvard University, this process of learning through collaborative annotation keeps your students engaged and makes teaching easier and more effective.

https://in.sagepub.com/en-in/sas/effective-data-visualization/book245565

9781506303055


Visual Communication
Charts and Diagrams
Presentation Graphics Software
Graphic Design Typography
Information Visualization

302.222 / E9E3

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