Wright, Ted

Fizz: harness the power of word of mouth marketing to drive brand growth - New Delhi McGraw-Hill Education (India) Private Limited 2015 - xviii, 221 p.

DRAMATICALLY IMPACT YOUR BOTTOM LINE WITH A POWERFUL WOMM CAMPAIGN
"Word of mouth marketing has always existed. We've just found a better and more efficient way to do it." -- Ted Wright
It may not be the oldest profession, but word of mouth is the oldest form of marketing. It's also the most effective. Now, however, it's being executed in ways that are methodical, replicable, and consistent. In this groundbreaking guide, Ted Wright, WOMM pioneer and founder of the marketing firm Fizz, reveals everything you need to know to create, drive, measure, and leverage word of mouth for maximum impact on the bottom line.
(http://www.mhprofessional.com/product.php?isbn=0071835741)

9780071835749 9789339219468


Communication in marketing
Branding (Marketing)

658.872 / W7F4

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