Nargundkar, Rajendra

Marketing research: text and cases - 3rd ed. - New Delhi McGraw Hill Education (India) Private Limited 2008 - xxvi, 533 p.

The book is written in application oriented manner and the use of case studies with SPSS component enhances the worth of this work not only for the MBA students, but also for marketing research practitioners.
(https://www.mheducation.co.in/html/9780070220874.html)

9780070220874


Marketing research

658.83 / N2M2-2008

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