Paliwal, Pramod

Cases in business marketing Paliwal, Pramod - New Delhi McGraw Hill Education (India) Pvt. Ltd. 2013 - xxii, 419 p.

"Cases in Business Marketing aligns with the need of emerging business education. The focus of the cases is on contemporary management thinking and subject-areas that reflect the real business marketing issues. The cases vary in background (such as Natural Gas, Manufacturing, Print Media and ITES) and address a host of emerging issues such as value and its assessment, vendor management, strategic marketing, supplier-buyer relationship, offshoring and cross-functional coordination."


9781259026560


Marketing - Management - Case studies
Marketing - Decision making - Case studies

658.8 / P2C21

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