Davis, Kord

Ethics of big data: balancing risk and innovation Davis, Kord - Beijing O'Reilly Media 2012 Mumbai Shroff Publishers & Distributors Pvt. Ltd., 2012 - xii, 64 p.

What are your organization’s policies for generating and using huge datasets full of personal information? This book examines ethical questions raised by the big data phenomenon, and explains why enterprises need to reconsider business decisions concerning privacy and identity. Authors Kord Davis and Doug Patterson provide methods and techniques to help your business engage in a transparent and productive ethical inquiry into your current data practices.

Both individuals and organizations have legitimate interests in understanding how data is handled. Your use of data can directly affect brand quality and revenue—as Target, Apple, Netflix, and dozens of other companies have discovered. With this book, you’ll learn how to align your actions with explicit company values and preserve the trust of customers, partners, and stakeholders.

9781449311797


Electronic data processing
Electronic data processing - Moral and ethical aspects

005.74015 / D2E8

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