Weber, Larry

Marketing to the social web: how digital customer communities build your business Weber, Larry - Hoboken John Wiley and Sons 2007 - ix, 230 p.,

Includes bibliographical references (p. 217-222) and index.

Today, marketing is exploding with possibilities and complexities as it reaches out into new forms, media, and models. Marketers have an exceptional opportunity to use these new tools and models to reach new markets, even in a fragmented media market. Marketing to the Social Web helps marketers and their companies understand the context of the new marketing, and prioritize what they need to do to build customer communities and maximize profit in a time of marketing confusion. Larry Weber presents specific ideas to find and engage customers, describes newly available tools and platforms, and shows readers how to apply them to see immediate results and growth.

9780470124178


Internet marketing
Online social networks - Computer network resources

658.872

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